Every launch needs eight steps done. Most go live with five.

We check all eight before traffic hits, and build what's missing.

Book a 20-minute walkthrough

We'll run your next launch through the list, live. No deck.

Here are the eight

Nothing here is exotic. That's exactly why they get skipped. Every one of them is somebody else's job.

Funnel built
Pages live, links correct
Checkout tested
On three card types, mobile and desktop
Tracking firing
Pixels, postbacks, server-side
Refund policy written
Live on the page, not in a doc
Ads approved
Creative and copy signed off
Email journeys live
The sequence behind the opt-in
Campaign ID separated
So this launch's data stays its own
Someone watching day one
A named person, not "the team"
Five usually done Three usually not

Nobody decides to drop them. They just run out of time.

Your media buyer wants to go live Monday. The email sequence isn't built. Tracking isn't set up. Customer service hasn't seen the offer.

Nobody says no, because nobody owns the launch date.

So it goes live anyway. You pull it back Wednesday, rebuild what was missing, and relaunch a week later. The traffic was never the problem.

This is what happens when four different companies touch one funnel and none of them holds the gate. It isn't a technical failure. It's a handoff failure, and no amount of QA fixes it.

Who is holding the gate on your next launch?

Twenty minutes. We run it through all eight on screen and show you which ones are actually covered.

Book a 20 minute walkthrough

Some of it you can fix later. Some of it you can't.

Recoverable

You roll the launch back, finish the email sequence, and relaunch a week later. You've lost momentum and a week of spend, and your team has spent that week firefighting instead of building.

Not recoverable

The launch went live under the same campaign ID as the last one. Months later you still can't tell which customers came from which offer. That data is mixed permanently. It costs nothing to prevent and can't be fixed afterwards.

We hold the gate, and we build what's missing

Most people who check a launch hand you a list of problems. That's the easy half.

The review

We walk all eight against your actual stack before traffic hits. Not a questionnaire. We open the funnel, run test purchases on real cards, confirm the pixels fire, check the sequence triggers.

Then we fix what isn't ready. Sixteen years of building checkouts, payment infrastructure and membership platforms means the gaps we find are usually the gaps we can close the same week.

And we tell your other vendors what's blocking. If the email agency needs two more days, everyone knows on Monday instead of finding out on Thursday.

And after it's live

A launch that went out right can still break later. So we watch it, every 30 minutes, the whole path, from ad click through checkout, payment and member access.

If something fails, you hear it from us in plain words, usually before your ad spend notices.

Run your next launch through the eight

We will do it live, on screen, and tell you what is missing while there is still time to fix it.

Book a 20 minute walkthrough

We're selective, and we'd rather say so up front

Three launch reviews a month. It's custom work on your stack, so we only take businesses where getting a launch right is worth real money.

This is for you if

  • You do $3M+ a year in revenue
  • You launch more than twice a year
  • Multiple vendors or teams touch one funnel
  • You run paid traffic at meaningful volume
  • A bad launch costs you more than a week of work

This is not for you if

  • You're under $3M a year
  • You launch once and leave it running
  • One person builds and owns the whole funnel
  • You want someone to build the funnel from scratch
  • You're looking for a checklist template, not a partner

Still interested, but not ready?

Let's talk anyway. We build the systems underneath revenue: checkouts, payment infrastructure, member access. Tell us where you are and we will point you at the conversation that actually helps.

Take the 30 second quiz
DEV STUB: NOT BUILT YET. The "Take the 30 second quiz" button above is a placeholder.
Build it as a GHL survey. Questions, scoring, routing and field mapping are in docs/quiz-spec.md.
Qualified answers route to the monitoring calendar. Everyone else routes to the funnel build conversation.

We've been building this layer since 2009

Profitable Media builds the technical infrastructure behind direct response and creator businesses: checkouts, payment systems, membership platforms, CRM integrations. The monitoring came out of watching the same failures happen to clients over and over.

16 years
Building revenue infrastructure
100+
Businesses we've built for
$600M+
Processed through carts we built
We wouldn't be able to replace you with one or two high-tech level people. We'd have to find another company that understands direct response and what we're doing. A lot of people don't understand funnels.
Head of Operations · 8-figure health and fitness brand
There were issues on checkouts, on funnels, on conversions, and it was obviously costing us money. It was a big deal at the time. We've stabilised quite a bit.
Head of Product · online education platform
Migrated live subscriptions twice for an 8-figure membership business without losing the base.
Moved six offers onto a new cart for a DTC brand and lifted average order value 23%.
Built custom fulfilment logic that paused bad orders and cleaned duplicates before they hit the warehouse.

No call required to see the price

$1,495 to $2,495
one-time setup · scales with how complex your stack is
$495 / month
ongoing monitoring after launch · cancel any time

Bigger build work is separate and only if you want it. If your team can close the gaps, we'll hand them the list. If they can't, we do it.

Nothing to sit through first

You already have the price. The call is twenty minutes on your launch, not a pitch.

Book a 20 minute walkthrough

The four things people push back on

All of them are fair. Here's the honest answer to each.

"We already have a launch checklist. Why pay for yours?"

Most internal checklists get filled in by the person who did the work. That isn't dishonesty, it's just how self-reporting goes when a deadline is close.

We test instead of asking. Real purchases on real cards, pixels confirmed firing in the platform, sequences triggered end to end. And we're not the ones who miss the launch date if something isn't ready, which changes how honestly the list gets answered.

"Won't this just slow the launch down?"

It's the opposite, and the reason is the second half of what we do. Most people who check a launch hand you a list of problems and leave. That does slow you down, because now the list is yours to clear.

We build what's missing. Sixteen years of building checkouts, payment infrastructure and membership platforms means the gaps we find are usually the gaps we close the same week.

And we flag blockers to your other vendors on Monday, not Thursday. If the email agency needs two more days, everyone plans around it instead of discovering it.

"Our agencies will think we don't trust them."

We're not auditing anybody's work. Most of what goes wrong sits in the handoff between vendors, not inside any one of them, and every vendor on the call already knows that.

In practice they like it. A media buyer would rather know the tracking isn't ready than launch into a campaign they can't report on. Nobody on the chain wants to be the one who finds out on Wednesday.

"We launch in five days. Is it too late?"

Two weeks is comfortable. One week is workable. Five days means we triage rather than review.

We'd start with the three that can't be fixed after the fact, campaign ID separation first, then checkout on real cards, then tracking. We'll tell you what we can realistically check in the time you have rather than promising all eight and delivering six.

Common questions

We already have a launch checklist. What's different?

Most internal checklists get filled in by the person who did the work. We test it instead: real purchases on real cards, pixels confirmed firing, sequences triggered. And we're not the ones who miss the deadline if something isn't ready, which changes how honestly the list gets answered.

How far before a launch do you need to be involved?

Two weeks is comfortable. One week is workable. If you're launching in three days, we'll tell you what we can realistically check in that time rather than pretending otherwise.

Will you work with our existing agencies?

Yes, and usually that's the point. Most of what goes wrong sits in the handoff between vendors, not inside any one of them. We're not there to replace your media buyer or your funnel team. We're there to make sure everyone's piece is actually ready on the same day.

What happens on the 20-minute call?

We take your next launch, or your last one, and run it through the eight on screen. You'll see which ones are covered and which aren't. No slides. By minute ten you'll know whether this is useful to you.

Twenty minutes. Your next launch, on screen.

We'll run it through the eight and show you which three are missing. If it isn't a fit, we'll tell you on the call rather than after.

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